Jay Nixon is an accomplished speaker, author, coach, and mentor whose mission is to disrupt the health and fitness industry. His mission is to cure obesity by focusing on the real issues and getting people off the diet rollercoaster. He is the owner of Thrive Fitness Studio in Palm Desert, California, and the creator of the Thrive Forever Fit Transformation Program and The Hero Academy – two of the industry’s leading personal and professional development programs designed to help you live your best life. 

Let’s face it. You don’t need another shortcut, hack, or magic pill that doesn’t work. You don’t need more basic and generic information. 

It’s time to stop the BS and jump off the rollercoaster once and for all. 

Jay has helped thousands of people achieve total body transformation through a cohesive combination of fitness, nutrition, and personal development coaching for over three decades. 

“If you give people the right tools, education, and support, they can far surpass what they once thought was their maximum potential.” – Jay Nixon 

He is known for his innate ability to get inside someone’s head to finally crack the code on what’s been holding them back to achieve life-changing results. 

Recognized as a lululemon Ambassador and dubbed by CBS News as “One of the best fitness and nutrition experts in the business,” Jay has been featured on ABC and FOX and in Health and Triathlete Magazine.

Jay is the author of the Amazon best-selling books The Overweight Mind – The Undeniable Truth Behind Why You’re Not Losing Weight. www.TheOverweightMind.com and The Purpose of Pain – How to Turn Tragedy into Triumph, Because Life’s Not Supposed to Suck! www.ThePurposeofPain.com 

Jay’s Mission Is…

To DISRUPT your pattern and current limiting belief system and help you see that your success is closer than you think. 

To be INSPIRED by yourself again and finally get the results that have seemed too far out of reach. 

To TRANSFORM your mind and body to fulfill your potential and rediscover the truest version of yourself.