As the leader of your marketing team it benefits you to motivate and encourage. By providing guidance and the proper tools for success you can motivate your team to be the best they can be while enjoying their work. A positive attitude from you will go a long ways towards encouraging your team; therefore the first step is to look at every task or activity from a positive viewpoint rather than taking a negative approach.
Make the job fun for your team as no one wants to be despondent while pursuing their career. You entered this profession to achieve something for yourself and to assist your team find the same success. Make it fun for your team and illustrate why they have chosen this field by presenting your positive fun attitude. There are times to be serious but you can enjoy your profession even during the more serious times and have fun at the same time.
Create excitement for your team by being excited about your products and services. If you are not excited about what you provide how can you expect someone else to be excited about working with you? Your excitement will go far in creating a positive job atmosphere and encouraging your team to succeed. It takes hard work to have a successful marketing team but that does not mean the road to success must be dull and boring. Add some excitement and you will see your team reflect the excitement in their work!
Be involved with your team and listen to their ideas and suggestions. By showing your team support you are encouraging them to succeed and go above and beyond. If your team needs assistance provide it without doing the work for them as that shows a lack of confidence in their abilities. Do not micromanage but provide guidance and let them take your advice to use as a tool in completing their tasks. By not hovering you are showing them you trust them to do a great job and have faith in their capabilities. Show your team your positive attitude which will help motivate them towards achieving the team’s goals as well as their own personal goals and assist them having fun along the journey to success.