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Sales Training

How Does Psychology Work in Sales?

Some people can sell anything. As a sales professional, you might be wondering what the secret is to their success. Speaking in only the broadest terms, I’ll tell you: they understand the needs of their customers and know how to effectively communicate their products and services as solutions. On the …

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Are Your Employees CARING for Your Customers?

It does not matter what type of business you run, every business needs to ensure their employees are caring for the customers properly.  An easy way to make sure your customer service is top notch is to institute the CARE program in your office. C – Communicate Communication is a …

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What Are You Really Telling Your Customers?

Your Body Language May Be Communicating More Than You Think The way you speak, hold your arms, look at your customer and even tilt your head can all be sending out messages (both good and bad) that you don’t even realize. Whether you are standing face to face with a …

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Direct Marketing

Marketing sure has changed over the years. Yet, the old-fashioned direct marketing approach still works in some cases. This type of target marketing was first introduced in the late 1800’s when Montgomery Ward mailed his first catalogue to rural customers.   This led to a new way for companies to advertise …

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