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Building Your Trademark

 

Some think building your trademark coincides with starting a business. That might be correct, but let’s examine establishing relationships and building connections.  When meeting someone new, first impressions are important. Saying that first hello, making eye contact, and offering a handshake becomes your trademark.

You’ve heard you never get a second chance to make a good first impression. Psychologists say when you first meet someone you have seven seconds to make a powerful impression.  But first impressions are not always accurate. Sometimes we use first impressions to judge characteristics which are not truly important in the overall scheme of things. Since we are trying to gather information during first impressions, rather than trusting others’ actions and words, we make mistakes letting our personal judgements take control over the situation.

Studies show an unfavorable first impression causes us to neglect looking deeply at a person, therefore not getting to know them. That’s why people are warned about the dangers of “judging a book by its cover.” Not only do we need to self-monitor ensuring we get to know a person better, we also need to be aware we are going through the same assessment. While we are checking out a new individual, they are also checking us out. Making a good first impression is important, not only when meeting a friendly face for the first time but also when interviewing for a job. Your first impression will remain even when you’re unable to show the true you.

“Smile and the world smiles too” and nothing tops a smile to create a good first impression. A warm and confident smile puts both you and the other person at ease. Therefore, smiling is a definite winner making great first impressions. Another way to build your trademark is by projecting a bright personality.  Having a friendly personality and a willingness to make small talk demonstrates your confidence and enables others to see it. Smile, stand tall making eye contact and greet with a firm handshake proving your confidence and character.

Character is important for first impressions revealing how you treat others when you expect nothing in return. Worry about your character, not your reputation. Your character is who you are and your reputation is who people think you are. A goal of mine has always been to live so if someone speaks badly about me, no one believes it. In those first seven seconds giving your pitch or expressing why you deserve the job, your true self becomes apparent. So take a deep breath and be yourself. Your smile is your logo, your personality your business card, and how you impress others your trademark.

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